From JANITOR to Inventing the MULTI-BILLION DOLLAR "Flamin' Hot Cheetos" Empire | Richard Montañez on Impact Theory

I am excited to bring Richard Montanez, former PepsiCo executive, here to share his incredible story of what it means to start with nothing, break ranks, and figure out ways around your limitations along the way. Richard is evidence of someone taking potential and deep conviction and turning it into a massive success. He has been pioneering his way from janitor for Frito-Lay, to a top-level executive, author, and motivational speaker, and it is beyond inspiring. This is why I say action cures all. It doesn’t matter where you start, all that matters is the skills you work hard to acquire and what you do with those skills to forge a life worth living, with meaning and purpose. Order Richard Montanez new book, Flaming Hot: https://www.amazon.com/gp/product/0593087461?tag=randohouseinc7986-20  SHOW NOTES:  Pioneer | Why Richard sees himself as a pioneer beginning with picking grapes [1:44] Fun Poor | Using imagination and community to have fun in poor conditions at labor camp [4:19] Janitor | Richard’s excitement and gratitude becoming a janitor at Frito-Lay [6:50] Initiative | Almost fired for no initiative, Richard learns the word and changes his world [11:43] Truth Hurts | Richard on why you can’t get offended when someone gives you the truth [14:41] Production Line | Richards journey from janitor to working line and creating new specs [16:00] Record History | Richards advises you to write your history down and take the shot [21:38] PhD Calling | How Richard earned his PhD, poor, hungry, and determined [24:29] Influence | Focusing on the right people to influence, not on everyone [25:51] Command Control | Richard on the revelation being told to act like an owner by the CEO [31:15] What If | Richard’s revelation leads him to “what if” and calling the CEO with a new idea [36:37] CEO Presentation | Richard details his journey to layout a $2 billion product for pennies [44:35] Cookie Line | Why you have to get out of line, break ranks, and beat fear with hunger [50:25] Overcome Adversity | Richards attitude and grit that got him through the adversities [54:57] Career or Calling | Richard on legacy and having the power of a calling to entrepreneurs [59:27]  Check out our sponsors:  Indeed: Get a FREE $75 CREDIT to upgrade your job post at indeed.com/IMPACT Paleo Valley: Visit paleovalley.com and enter code impact for 15% OFF your first order. Blinkist: Go to https://blinkist.com/impact Try it FREE for 7 days and save 25% off your new subscription. Taft: Visit taftclothing.com and use code IT10 for 10% off your order of any full priced boot, shoe, or sneaker purchase. Are You Ready for EXTRA Impact? If you’re ready to find true fulfillment, strengthen your focus, and ignite your true potential, the Impact Theory subscription was created just for you. This is not for the faint of heart. This is for those who dare to learn obsessively, every day, day after day. Subscription Benefits: Unlock the gates to a treasure trove of wisdom from inspiring guests like Andrew Huberman, Mel Robbins, Hal Elrod, Matthew McConaughey, and many, many, more New episodes delivered ad-free Exclusive access to Tom’s AMAs, keynote speeches, and suggestions from his personal reading list You’ll also get access to an 5 additional podcasts with hundreds of archived Impact Theory episodes, meticulously curated into themed playlists covering health, mindset, business, relationships, and more: Legendary Mindset: Mindset & Self-Improvement Money Mindset: Business & Finance Relationship Theory: Relationships Health Theory: Mental & Physical Health Power Ups: Weekly Doses of Short Motivational Quotes  Subscribe on Apple Podcasts: https://apple.co/3PCvJaz Subscribe on all other platforms (Google Podcasts, Spotify, Castro, Downcast, Overcast, Pocket Casts, Podcast Addict, Podcast Republic, Podkicker, and more) : https://impacttheorynetwork.supercast.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices