16. George Hughes on Communicating on Video - The Ideas on Stage Podcast

In this episode we spoke with George Hughes. George is the Founder of Small Films, a video agency specialising in the food & beverage sector with clients including Aldi Supermarket and Tilda Rice. His agency helps brands tell their story in the right way so they can connect with their customers more effectively. Small Films content has generated over 30 million views and raised millions of pounds in revenue for clients.   Key Takeaways- The biggest mistake companies make when using video- 5 principles of creating great video content that resonates with your audience- Top tips on how to talk to camera- The ideal set-up- Key things to consider if you’re making videos yourself (without a professional crew)   We hope you enjoy it!   +++IDEAS ON STAGE RESOURCES   Want to inspire your audience, increase your influence, and make a bigger impact?   - Read the Confident Presenter book: https://amzn.eu/d/bKswMEe - To make the most of the book, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: https://ideasonstage.com/score - Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass