215: Remaking Marketing at GE
HBR IdeaCast - Un podcast de Harvard Business Review - Les mardis
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Beth Comstock, chief marketing officer of General Electric and coauthor of the HBR article "Unleashing the Power of Marketing."
HBR IdeaCast - Un podcast de Harvard Business Review - Les mardis
Beth Comstock, chief marketing officer of General Electric and coauthor of the HBR article "Unleashing the Power of Marketing."