'Rainbow Washing' and Learning from Gaming

In this episode, we have a chat about the problem of ‘rainbow-washing’, which has now become rampant with Pride month. How do brands ensure that they are communicating in an ethical way that has a true impact on the LGBTQIA community? For our 5 minutes with. We look at what we can learn from the gaming industry. We talk about the gamification of the employee experience. How games have been used for public health messages and the lessons we can learn from them on audience segmentation. The Queer Brick Wieden + Kennedy, The Queer Brick https://www.wk.com/culture/the-queer-brick/  Rainbow Capitalism @_theotherbox  Going Home for the Holidays Should Be Beautiful https://www.youtube.com/watch?v=HVxtwclqezU  Pantene's Lovely Message of LGBTQ Support Reflects on Going Home for the Holidays https://www.adweek.com/brand-marketing/pantenes-lovely-message-of-lgbtq-support-reflects-on-going-home-for-the-holidays/  Gaming The System: An exploration into the world of gaming and social https://www.socialchain.com/en/articles/gaming-the-system-an-exploration-into-the-world-of-gaming-and-social  Mercedes-Ben: King of the City Jungle _ S-Class, Commercial Ad https://www.youtube.com/watch?v=WNxxaXZpJsI  Government and video games industry join forces in fight against coronavirus https://www.gov.uk/government/news/government-and-video-games-industry-join-forces-in-fight-against-coronavirus  Kiyan Prince: Fifa 21 adds former QPR youth player to game on anniversary of his death. Last updated on https://www.bbc.co.uk/sport/football/57155354  Gaming Changed My Life: The amazing stories of people who have had their lives changed forever thanks to gaming and video games https://www.channel4.com/programmes/gaming-changed-my-life    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.    Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information  Nextdoor  Twitter: @Nextdoor_UK Website:  https://nextdoor.co.uk/  Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/