Marketing to Parents and Making Motherhood More Real with Clemmie Telford

This week we talk about marketing and advertising to parents. We analyse some recent consumer campaigns by brands such as Tommee Tippee, Nike, Maltesers and Bloom & Wild. We talk to author, blogger, podcaster and creative strategist Clemmie Telford about the portrayal of real-life in advertising and marketing, and having difficult conversations and answering difficult questions.    Tommee Tippee #thebooblife https://www.tommeetippee.com/en-gb/thebooblife  Spill the Milk IG Series https://www.instagram.com/tommeetippeeuk/channel/?hl=en  Manifest https://manifest.group/  The Toughest Athletes AD by Nike https://www.youtube.com/watch?v=_-5MGkUwe6w&t=2s  Nike further expands protections for pregnant athletes after fierce backlash https://edition.cnn.com/2019/08/19/business/nike-pregnant-policy/index.html  Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed with Alcohol by Holly Glenn Whitaker Jacqueline Wilson, Women and Journalism, Pensions Campaign and Alcohol Marketing - Woman’s Hour https://www.bbc.co.uk/programmes/m000mk2b  Weekend Woman's Hour - The Feminisation of alcohol marketing, Nudity & Sculptor Bridget McCrum https://www.bbc.co.uk/programmes/m000ms9s  Maltesers ads show honest realities of motherhood in support of mums’ mental health https://www.thedrum.com/news/2021/03/08/maltesers-ads-show-honest-realities-motherhood-support-mums-mental-health  The first step to thoughtful marketing - Bloom & Wild https://www.bloomandwild.com/optout    But Why?: How to answer tricky questions from kids and have an honest conversation with yourself by Clemmie Telford https://www.waterstones.com/book/but-why/clemmie-telford//9781472278784  Mother of All Lists https://motherofalllists.com/   But Why Podcast hosted by Clemmie Telford https://podcasts.apple.com/gb/podcast/but-why/id1553074696  Twitter: @clemmie_telford https://twitter.com/clemmie_telford  Instagram: Clemmie_telford https://www.instagram.com/clemmie_telford/    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/