Brandsplaining and why does every brand want to change the world?

  In this episode, we start by digesting the book, Brandsplaining and share what we took away from the book.  For our 5 minutes, we ponder why every brand uses ‘changing the world’ as a strategic narrative. What does that actually mean? That is the question.   Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It by Jane Cunningham and Philippa Roberts Dove campaigns https://www.dove.com/uk/stories/campaigns.html  This Girl Can https://www.thisgirlcan.co.uk/  Oia Skin Tweet https://twitter.com/keano81/status/1430238655810048004  Every Covid-19 Commercial is Exactly the Same https://www.youtube.com/watch?v=vM3J9jDoaTA  These 10 Companies Are Changing the World https://time.com/4461874/change-the-world-companies-fortune/  Moneybox https://www.moneyboxapp.com/  Building a StoryBrand: Clarify Your Message So Customers Will Listen by Miller Donald  Nihilism can make you happier, even in the Covid era. No really, let me explain Wendy Syfret https://www.theguardian.com/books/2021/aug/27/nihilism-can-make-you-happier-even-in-the-covid-era-no-really-let-me-explain  Surely Iceland have had worse adverts? By Rebecca Roberts https://comms2point0.co.uk/comms2point0/2018/11/22/surely-iceland-have-had-worse-adverts  The rise and fall of Elizabeth Holmes, the Theranos founder who is now on trial for fraud https://www.businessinsider.com/theranos-founder-ceo-elizabeth-holmes-life-story-bio-2018-4?r=US&IR=T    Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information Twitter: @Nextdoor_UK  Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/ Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/