4-day week in PR and Fandoms

We share our thoughts on the 4-day work week and whether it would work for our industry. Is it time to think about a different approach after the success of Iceland’s trial, which has been the largest one in the World to date, with “overwhelming success”. For our 5 Minutes we talk about consumer loyalty and fandoms online. When does it become a problem and how do you interact with your audience when they hold significant power because of their numbers?   The 4-Day Week by Andrew Barnes Stop The Clock, The Environmental Benefits Of A Shorter Working Week, May 2021 https://6a142ff6-85bd-4a7b-bb3b-476b07b8f08d.usrfiles.com/ugd/6a142f_5061c06b240e4776bf31dfac2543746b.pdf Four-day week 'an overwhelming success' in Iceland  https://www.bbc.co.uk/news/business-57724779 A watchdog in China is to tackle the power of fandoms after outcry following fans waste gallons of milk they bought as part of a marketing campaign for a reality TV show that encouraged fans to buy milk to use the promotional codes on the lids to vote for their favourite act; https://www.straitstimes.com/asia/east-asia/outcry-in-china-after-fans-of-talent-show-seen-pouring-away-milk-in-bid-to-support  Trump 'played' by K-pop fans and TikTok users who disrupted Tulsa rally. This article is more than 1 year old : Claimed tickets to rally were not used, which helped leave hundreds of seats empty at venue https://www.theguardian.com/us-news/2020/jun/21/trump-tulsa-rally-scheme-k-pop-fans-tiktok-users Six Nations 2021 - Without Fans! https://www.talkingrugbyunion.co.uk/six-nations-2021-without-fans-/29026.htm   Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor.  Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information  Nextdoor  Twitter: @Nextdoor_UK Website:  https://nextdoor.co.uk/    Follow us on Instagram @HYG5MPod    Find Rebecca:  Twitter: https://twitter.com/rebecca7roberts https://twitter.com/threadandfable   Linkedin: Rebecca Roberts  Website: https://threadandfable.com/  Podcast: The Hear It podcast    Find Harriet: Twitter: https://twitter.com/HarrietSmallies   Linkedin: Harriet Small Website: https://www.commsoveracoffee.com/