Business Pillar 2 - Branding

081 - Dialing in your brand is the second step in this 6-part series on the pillars of your business. It's a fun step, too—enjoyable enough that pet photographers get hung up here, swimming in a sea of font choices and logo ideas, without actually moving things forward. This week you'll hear about what you need, when to say good enough and move on, and why you should always include the eggs! What To Listen For: How to set a brand intention—and why it's so important The ...