When Friction Is Good & How To Find That Out
Growth Marketing Stories - Un podcast de Aazar Ali Shad
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In this episode, we discussed when is the friction good and how to find that out. We recently wrote this on Userpilot's blog, so I'm sharing it here: A friction-based flow is one that will make it harder for the user to complete the signup process in exchange for more value-added later on. For example, booking a demo that goes to your sales pipeline first is also counted as friction-based. On the other hand, a frictionless flow will make it much easier to complete the signup process hoping that the UI is good enough to demonstrate the value of the app on its own. I also discussed advantages and disadvantages of both in our podcast or you can simply read this blog. We covered: What is friction? - 00:54 - 00:60What are the advantages & disadvantages of frictionless & friction-based flows? 00:61 to 3:21Max's challenge with having a frictionless flow for Ottonova - 3:25 to 5:21How he found out after making it friction-based & How did he found out that it would work? 5:22 to 7:43What were some best practices & inspiration he followed? - 7:44 to 10:40 Resources: Connect with Max - Maximilian Rast2 Ways to Design Your Next Signup Flow [Examples & Best Practices]Why Adding Friction to Your Onboarding Funnel Can Actually be Good Idea [Case Study]Why We Love Drift’s Signup Flow & OnboardingHow to Improve User Activation RateBreaking Down The Perfect Sign Up Flow