Mindshift Interview: How To Create Mouth Watering (Podcasting) Content That Resonates

If you're looking to make a great brand & (podcasting) content that resonates with your audience. This podcast is for you. Jay Acunzo is my mentor. He actually taught many of us how to create a stellar podcast. We've discussed: What's his professional mission?Why he moved away from a well-paid Google job to pursue content marketing?How did he have his epiphany over time?How content creation should be actually done?Why Head of Content At Hubspot was still done good enough?How Jay's VC podcast considered as good as the A16z podcast?How to find podcast ROI?How a SaaS brand should have podcast creation?What's smug clarity and why should we avoid it?We did a case study live on - What should be Userpilot's (my company) podcast premise?How I start growth marketing stories, and how Jay help me?Worst advice Jay ever had? Jay's content you should DEFINITELY read if you're planning to start a podcast: Check out Jay's workshopJay's on-demand course Must Read Jay's Blogs The Experience Spectrum (a framework for understanding how others experience our shows, so we can avoid creating commodities and focus on making proprietary experiences)The Style Spectrum (a framework for understanding how our own personal involvement in the experience can radically effect it, and how to be proactive about that)The Fortress of Favoritism (a framework on how to be someone's favorite podcast) Show Notes Jay's favorite book on podcasting: Out on the wireJay's favorite show maker: Anthony BourdainJay's favorite marketer: Andrew David