Growth Conversations: Why We Buy & How To Discover It

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied her 4 questions and my results 33:30 - How to ask questions that lead to insights 37:84 - Rapidfire round Key links: There are only 4 questions you *really* need to answer to get startedReach out to Kate on Twitter (she is kinda very popular but responsive there)Clarity Calls Cheat Sheet (highly recommend to buy)