EP 94: Keira Rumble | The Habitual Beauty Founder On Pivoting, Understanding Her Customer & Her Holistic Approach To Beauty

In this episode of Gritty Pretty Radio, Eleanor Pendleton (founder & editor-in-chief) and Danielle Gay (beauty director & executive editor) chat with the founder of ingestible and topical beauty brand Habitual Beauty, Keira Rumble. With a knack for business and a philosophy rooted in healthy living from the inside out, Keira’s first business, Krumbled Foods (vitamin and collagen-rich beauty bites), flew off shelves almost immediately but the story doesn’t end there! Next came Habitual Beauty, a clinically proven and clean beauty brand fuelled by her mission to create gentle skincare alternatives that offered the same efficacy as her cosmeceutical favourites. Today, Habitual Beauty has amassed a loyal customer base and an online community as Keira has shared many pivotal life moments, from her business success, her journey to motherhood and what inspired her holistic approach to life. In this chat, Keira shares the business lessons she learned that helped her launch Habitual Beauty, navigating post-partum life and what the future holds for her ever-expanding business empire. PRODUCTS MENTIONED: Habitual Beauty Hydrating Sleep Mask, $95 [https://habitualbeauty.co/products/hydrating-sleep-mask] Three warriors Face Tane Aqua Mist, $32.95 [https://www.threewarriors.com.au/products/face-tan-water] Eye of Horus Brow Define Dynasty, $35 [https://www.eyeofhoruscosmetics.com/collections/brow/products/brow-define-dynasty] Ere Perez Oat Milk Foundation, $54 [https://www.mecca.com.au/ere-perez/oat-milk-foundations/V-044983.html] Ere Perez Carrot Colour Pot, $40 [https://www.mecca.com.au/ere-perez/carrot-colour-pot/V-044997.html?cgpath=brands-ereper] Ere Perez Rice Powder Bronzer, $48 [https://ereperez.com/products/rice-powder-bronzer?variant=38034500583604] Ere Perez, Natural Almond Mascara, $38 [https://ereperez.com/products/natural-almond-mascara?variant=40182679797940]See omnystudio.com/listener for privacy information.