EP 78: Jess Hatzis | The Frank Body Founder On Instagram Marketing And The Homemade Coffee Scrub Recipe That Started It All

In this episode of Gritty Pretty Radio, Eleanor Pendleton (founder & editor-in-chief) and Rose Garnett (beauty editor) sit down with the co-founder of Frank Body, Jess Hatzis. Launching her brand in 2013 with her iconic coffee scrub and since expanding into body care, skincare and haircare, Jess was also one of the first brand founders to identify and capitalise on the value of Instagram and social media marketing.  Renowned for her brand's clean, vegan and cruelty-free formulas, Jess has managed to strike the balance between beautiful products that are good for the environment with ease. From where her love of coffee scrub stemmed from to how she capitalised on social media marketing before it was cool and what's next for Frank Body, nothing was off limits during this chat. PRODUCTS MENTIONED: Frank Body Original Coffee Scrub, $20 [https://www.frankbody.com/au/products/original-coffee-scrub/] Elizabeth Arden Ceramide Capsules Daily Youth Restoring Serum, $74 [https://www.elizabetharden.com.au/skincare/serums-capsules/face-serums/advanced-ceramide-capsules-daily-youth-restoring-serum-1001A0104500.html] Frank Body Smoothing AHA Body Lotion, $25 [https://www.frankbody.com/au/products/smoothing-aha-body-lotion/?utm_source=google&utm_medium=cpc&utm_campaign=7304689897&utm_term=&gclid=Cj0KCQjw8_qRBhCXARIsAE2AtRYvb2byhY2wRIidGvCf8jg_QkOkN5RbMHkM4Tn6XvdRCFFvbq9ERRUaAp-aEALw_wcB] Frank Body Caffeinated Face Moisturiser, $24 [https://www.frankbody.com/au/products/caffeinated-face-moisturiser/] Frank Body Hydrating Hyaluronic Acid Serum, $25 [https://www.frankbody.com/au/products/hydrating-hyaluronic-acid-serum/] We acknowledge the Traditional Custodians of the land on which we live, work and record this podcast on, and we pay our respects to Elders past, present and emerging. We extend that respect to Aboriginal and Torres Strait Islander peoples listening today.See omnystudio.com/listener for privacy information.