President of Sprout Social, Ryan Barretto: Establishing a Compelling Company Vision

Guest: Ryan Barretto, President at Sprout Social In this episode, we cover: How Ryan's company, Sprout Social, is streamlining and improving social media management for businesses. (5:31) ... Early stages and IPO: The most stressful aspects of growing and scaling Sprout Social’s sales operation from $30 million to $170 million in revenue. (8:27) ... Leveraging content-driven marketing to support an inbound lead model. (13:55) ... How Sprout Social's product-led trial model makes account executives focus more on 'customer success' — and the evolution of the 'enterprise rep.' (16:19) ... The importance of asking for and taking feedback from colleagues as a leader. (19:59) ... Self-critical learners: Characteristics of successful new hires at Sprout Social — and how Ryan identifies learners during job interviews. (22:49) ... Why Ryan cares so deeply about learning and self-improvement — and how his upbringing as a first-generation Canadian informed his work ethic. (26:23) ... Instilling and supporting a culture of learning within an organization. (33:31) ... Fostering trust and rapport: Using collaboration with various business departments to communicate and build an inspiring company vision. (37:10) ... Learning and building credibility as a leader through being hands-on in all areas of a business. (41:08) ... 'Nailing the why': The importance of clear internal communication during periods of change. (43:01) ... What does the word grit mean to you? (46:27)