CMO TripActions, Meagen Eisenberg: The Joy of Living in Awkward

Guest: Meagen Eisenberg, Chief Marketing Officer at TripActions In this episode, we cover: Why TripActions’ CRO, Carlos Delatorre, calls Meagen a superhuman - and why she believes in treating her sales team as a customer. (03:56) … ‘The key for executives is to keep learning’: Meagen discusses her favorite mediums for learning, her love of books, and the various ways she stays on the pulse. (11:58) … A discussion about preparing for and executing board meetings - and a look at PG Tuesday. (19:31) … Meagen’s perspective on company alignment from the top down and how it sets the stage for success. (25:44) … The silver lining in failure and Meagen’s attitude towards not giving up - and what it means to “live in awkward.” (34:55) … The art and science of marketing - and the impact of COVID-19 on TripActions and how that differed from its competitors. (44:46) … Meagen reflects on the worst day in her career during the pandemic. (55:14) … A walkthrough of Meagen’s hiring process during her first six weeks at TripActions, her take on hiring people who solve problems, and why she loves marketing. (01:01:52)