CMO Tinder, George Felix: Trusting Your Gut, ‘Smelling Like a Man,’ and Swiping Right

Guest: George Felix, CMO of Tinder In this episode, we cover: George’s education-focused Indian-American parents, and how they wound up in Toledo, Ohio (05:52); If they could talk one more time, what would he ask his late father? (12:17); What startups can learn about brand-building from older firms like Procter & Gamble (16:28); How not having a real desk at P&G helped George network with his colleagues (20:30); Executing the Old Spice “smell like a man” campaign — and the award-winning TV ad that completely revitalized the brand (25:10); The crippling fear of ambiguity, and the importance of being “a little uncomfortable” (33:35); Reviving KFC’s brand with another viral ad, starring Darrell Hammond as Colonel Sanders (37:58); Why George went to Tinder, and the potential he saw to reshape its brand (44:02); Spontaneity in dating, and overcoming the stigma against meeting people online (47:29); The “Tinder Swindler” and why Tinder isn’t just one thing (52:55)