CMO Rippling, Matt Epstein: Building the Supermarket of SaaS

Guest: Matt Epstein, Chief Marketing Officer at Rippling In this episode, we cover: How Matt’s plea to work for Google went viral - and why he hates social media. (01:48) … Matt’s professional evolution from SigFig to employee #1 at Zenefits and his role in garnering the first customers. (08:04) … Why Matt recommends generalists and marketing ops as the first hires in the SMB SaaS space - and a deep dive into how a “chip on your shoulder” and insecurity are powerful motivators for success. (17:00) … Matt’s decision-making process from applying to Google to passing up on job offers from major tech companies - and Matt reflects on lessons learned at Zenefits. (24:16) … How Rippling founder, Parker Conrad, convinced Matt to join the company - and Matt explores the next phase of Rippling’s app ecosystem. (34:26) … Matt’s thoughts on Rippling’s recent product launch, marketing their catalog of products, and the challenges of scaling at a startup. (44:32) … A discussion about coping with pressure, why Matt looks for “the crazy ones” when hiring, and why he has no interest in being a founder. (53:26)