CMO Riot Games, Jason Bunge: Change Is Inevitable, Get Used To It

Guest: Jason Bunge, CMO of Riot Games In this episode, we cover: Jason’s childhood as a “military brat” and a “chameleon” (02:07); Taking risks and accepting change as an inevitability (06:35); Two big lessons he learned at Saatchi & Saatchi (11:56); Two risks that didn’t pan out: Working at Skype and Trulia (17:00); Riot Games’ founding and its expansion into eSports and TV (23:30); The global gaming audience and the power of live events (26:54); Why passion is more important than growing the audience (32:31); Being owned by Tencent and giving equity back to workers (37:28); How Jason has defined — and defended — his role as Riot’s first CMO (40:10); Web3 and NFTs in gaming, and the problem with the metaverse (46:48); Phones, PCs, and the form factor of gaming (53:35); The Netflix series Arcane and expanding the stories of League of Legends characters (56:38)