CMO Attentive, Sara Varni: Cold Beer and Cheeseburgers

Guest: Sara Varni, Chief Marketing Officer at Attentive In this episode, we cover: “The full slice of life at the bowling alley”: Sara and Joubin connect over their love for bowling. (04:26) ... How Sara learned from her father’s disciplined mentality - and what it means to create a home for her children. (07:17) ... Sara follows up on her tweet about product marketing - and she shares why her 10 years at Salesforce was “the best marketing training.” (15:14) ... A look back at the marketing structural changes at Salesforce and Sara’s role as CMO - and a conversation about writing memorable copy and earning “the right to speak to your audience.” (26:14) ... Sara’s insight on why managers play a key role in cultivating a motivated team - and her take on the balancing act of working remotely. (35:39) ... Why it’s important for marketers to recharge and how that mindset led Sara from Salesforce to Twilio. (39:53) ... Twilio’s aggressive customer-centric values and go-to-market approach - how Sara navigated her son’s autism diagnosis during that stressful time of her career and what gives her peace of mind. (48:31) ... Advice Sara received from her career coach and the benefits of a consistent feedback loop for people at any stage in their career. (56:16) ... Reflecting on Sara’s last day at Twilio and why she loves being a CMO. (01:02:49)