#114 CMO GE, Linda Boff: Play ‘Til the Whistle

Guest: Linda Boff, CMO of GE In this episode, we cover: How a chance encounter with Video Monitoring Systems founder Robert Cohen changed Linda's life (03:17); Where Linda's work ethic came from, and her serial internships (06:21); Elon Musk and brand safety on Twitter (12:47); Why Linda has worked at GE for almost 20 years, and how it became an "industrial powerhouse" (15:22); Choosing to stay and giving a shit (21:40); How much should you love your job? (25:57); If she were starting over, what would Linda do differently? (32:09); Getting the truth & what other people think (34:38); Linda's calendar and writing thank-you notes to coworkers (38:55)