#111 Founder and CEO Whoop, Will Ahmed: Unlocking Optimal Human Performance

Guest: Will Ahmed, Founder and CEO of Whoop In this episode, we cover: Simple, clear communication (04:31); What Will has learned from his unique parents, and his Persian wife (08:35); Checking people’s wrists and why Joubin doesn’t have a Whoop yet (15:28); Hanging out with sports idols (20:08); How Whoop got started (23:07); Staying confident in the face of doubters (27:59); How Whoop decided what to measure, and why it’s not a smartwatch (31:44); The $100 sleep bonus and “red recoveries" (38:07); Competing against Nike, Under Armour, Apple, and more (42:21); Pivoting to a subscription model and the impact of COVID (45:04); Getting ripped off by Amazon (49:11); How Whoop got started on COVID research early (51:29); Will’s everyday habits, including cold showers and meditation (57:21); What Whoop is hiring for, and why they are largely in-office (01:01:16)