From Informal Markets to E-commerce: The Jumia Story
Grit & Growth - Un podcast de Stanford Graduate School of Business - Les mardis
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How do you convince Africans — both buyers and sellers — to move from informal outdoor markets to e-commerce? Juliet Anammah of Jumia Group is up for the challenge. Listen to her interview with Darius Teter, for the Stanford Entrepreneurial Thought Leaders Series, to learn how Jumia is breaking down traditional barriers with technology.
