Breaking Down Rolex Prices: Retail vs. Actual Market for Top Models

Send us a text When it comes to Rolex prices, there is a difference between retail price and actual market price for many of their watches. Their hottest models, like the steel Daytona and Pepsi GMT, are notorious for selling far above the manufacturer’s suggested retail prices (MSRP) on Rolex's website. The gap has been closing a bit since 2022, though. Many of the more common Rolexes, such as Datejusts with standard dials and smooth bezels, now sell secondhand for retail price or even less....