EP175. Evolve or die - what's the future of clean beauty?

Clean beauty has been espoused for almost three decades and in that time there has been no real clarity on what "clean" really means in the beauty landscape. Initially tied to the Southern Californian wellness movement of the early ’90s, the broad interpretation of clean has only become wider and more confusing. However, now there is a new beauty movement afoot that is challenging clean. Strictly speaking, “clean beauty” remains a marketing term that would require evidence-based proof to substantiate the claims some beauty brands use it for. In this episode, Formula Botanica CEO and podcast host Lorraine Dallmeier is joined by colleague School Education Manager Ana Green to discuss this hotly-debated term. Listen in to make your mind up about the future of clean beauty.  To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.