Norrøna Owner & CEO, Jørgen Jørgensen, on Norrøna’s History & Design Philosophy

Norrøna has been making gear since 1929, and this family-owned company aims to make the best outdoor recreation products on the market. But that’s easier said than done, so Jonathan Ellsworth talks with Jørgen Jørgensen — the 4th-generation owner & CEO of Norrøna — about the brand’s approach to product design & testing, and the origins, evolution, and future of the brand.TOPICS & TIMES:Origins & Evolution of Norrøna (4:32)Customer Satisfaction (31:39)Product Testing (34:03)Quality Assurance & Durability (41:14)Making the "Best Products" (47:46)Blister Labs & Current Standards (51:38)PFAS (56:20)Some of Jørgen’s Favorite Norrøna Products (1:01:35)RELATED LINKS:Episode Sponsor: OpenSnowBecome a BLISTER+ MemberBlister Summit 2024CDC Factsheet on PFASCHECK OUT OUR OTHER PODCASTS:Off The CouchBikes & Big IdeasBlister PodcastCRAFTED Hosted on Acast. See acast.com/privacy for more information.