16. How to market and sell your point of difference

So you’ve decided it’s time for a sea change- may it be a career change, an industry change or both. Being able to stand out among potentially hundreds of other talents and competitors especially when you embark on a 180 change is something that you can learn and apply over and over when you know the framework behind it.   And that’s the good news here – pitching yourself effectively can be learnt because it’s a skill and there is some science behind the madness of how to get chosen! So if you’re ready to learn how to score – then let’s dive in!   Great!   But when it comes down to applying for the role, where you have to communicate why you and how you can bring in your past and make sense of something that doesn’t seem to correlate in the slightest way, that’s already where it gets hard. Don’t worry- you’re not alone! Most people struggle with that because we are often too close to ourselves.   But it is a skill that you can’t miss to master because according to a study by LinkedIn, millennials go through an average of four job changes before age 32, many changing to entirely new industries as well.   Being able to stand out among potentially hundreds of other talents and competitors especially when you embark on a 180 change is something that you can learn and apply over and over when you know the framework behind it. And that’s the good news here – pitching yourself effectively can be learnt because it’s a skill and there is some science behind the madness of how to get chosen! So if you’re ready to learn how to score – then let’s dive in! Enrol to the LinkedIn Academy: https://www.impaccct.com/linkedinacademy More information on the Future of Work Campus membership: https://www.futureofworkcampus.online