Episode 343: Scaling Through Relationships: The Power of Events and Business Growth with Brian Kent

Links: brianlkent.comSummarySam and Brian discussed the "Fuel Your Legacy Show" and the issue of demoting speakers by positioning them as guests at events they speak at. They also talked about scaling businesses through relationships and the importance of networking at events. Sam proposed creating a collaborative event where each speaker brings in attendees and suggested a strategy for Brian to host weekly events with different speakers to expand his market and deepen relationships.Key PointsSam introduces the "Fuel Your Legacy Show" and sets the stage for a discussion with Brian about his book and expertise. 4:55Sam discusses the issue of demoting speakers by positioning them as guests at events they speak at, setting the stage for a deeper conversation on this topic. 9:08Brian Kent and Sam discuss scaling businesses through relationships and the importance of networking at events. 19:19Sam suggests creating a collaborative event where each speaker brings in attendees, emphasizing that every speaker should treat it as their own event to fill the seats. 27:52Sam proposes a strategy for Brian to host weekly events on various topics, each with different speakers, to expand his market and deepen relationships, leading to significant growth opportunities. 33:28Sam Knickerbocker emphasizes the need to align long-term goals with shorter-term targets, core values, purpose, branding, marketing strategy, and processes for scalability. 40:37Sam Knickerbocker introduces the concept of checklists from "The Checklist Manifesto" and discusses their application in streamlining processes, emphasizing the importance of systems and collaboration. 42:04Sam Knickerbocker addresses the issue of speaker expectations at events, emphasizing the importance of bringing value, trust, and confidence in relationships for successful collaborations. 47:09