Merging Physical & Digital Worlds w/ Javier Martinez Garcia
Making the Fan - Un podcast de David Millay
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Today’s guest is Javier Martinez Garcia, a Senior Advisor for Manchester City F.C and former Disney executive. We get into a number of topics, here are just a few: 1) How to get your senior leadership team aligned around a customer-centric strategy 2) Fan experience vs. match-day experience3) Making business decisions built around your unique brand promise4) How physical and digital worlds merge to create 24/7 experiences for your customer5) The future of fan experiences in pos...