Undefeated Founder James Bond on Risk, Creative, Being Real

James Bond, co-founder of Undefeated, is one of the most recognized and well-curated sneaker boutiques in the world. In This Episode: -Growing up mixed race in a tough Philadelphia neighborhood -The impact his grandpa had on his sense of style -Abusing alcohol & drugs from the early age of 11 -Dealing with anger growing up -Wanting to be someone he wasn’t -Moving from Philadelphia to LA and his introduction into sneaker heads -How he got into show business -Evolving from shoes to a designing a clothing line -What triggers his creativity -The importance of valuing family