Steve Anderson, Author - The Bezos Letters - 191

On this episode, Mike is joined by Steve Anderson. Steve is the author of The Bezos Letters. Questions Answered: How does Amazon do it? How are they growing? What is your approach to research? Why do we struggle going deeper? How do we work on understanding our flywheel? How do we make the complex simple? What does it mean to be dynamic? Key Takeaways: Bezos is the master of risk. He understands that businesses have to take risks if they are going to grow. All research starts with a question. You need to be curious. Interpretations help you go deeper. Keep asking “why” 5 times in hopes of getting to the core problem. Amazon’s flywheel isn’t necessarily your flywheel. It is hard to implement - every piece of the flywheel has to be working right. Treat every morning like it is your first day in business. As a business becomes successful, they tend to stop iterating. They need to be constantly watching how customers are changing. Dynamic means it is happening all the time. Core to being dynamic is experimentation.  Businesses need more experimentation, not more innovation.  Every business goes through cycles, don’t get overwhelmed.  Show Links: www.thebezosletters.com The Bezos Letters Jim Collins - Turning the Flywheel Thank You  Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course