Sales is a Thinking Process - 36

Listener Question - What do you mean by "Sales is a Thinking Process?" It's more than just our tagline, it's a guiding concept of ours.  We have not found a substitute for thinking, and hopefully, we never do.   On this week's episode of the Catalyst Sale Podcast, we answer Val's question about sales as a thinking process.  We discuss some common misperceptions, challenges, and our approach at Catalyst Sale.  A thoughtful process applies to sales in general, we address the importance of business acumen and putting the customer first in the context of b2b sales. We also hit on the tee-ball culture, desire for things to be easy, and the constant pursuit for a silver bullet that helps get a deal done.  There are no easy buttons, there are no shortcuts, competition and sales require work. We really enjoy listener questions, please send them to [email protected] or contact us directly on twitter, facebook or LinkedIn. Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.