Ray Edwards - Copywriting, Sales, and Coffee - 238

In this episode, Mike is joined by Ray Edwards. Ray is a communications strategist and author of How To Write Copy That Sells. Ray is also the host of the Ray Edwards Show.  Questions Answered: How do we create the same type of sales experience when we are not in the room? What can we learn from movies about writing copy? Does it make sense to be deliberate about the copy you write for videos? What can folks do to get better at writing copy? Key Takeaways: It is better to think it through than shoot from the hip. If you know your customers well enough, you can write to that avatar. You can write copy to speak to the issues you believe affects all of your clients. Think of your 5 best customers, are they exactly alike? Likely not. Answer enough in the Sales page to cover the questions and objections they may have. Through technology, we can deliver a different sales page to everyone that visits the website. Intent has everything to do with whether what you’re doing is manipulative and exploitative or whether it’s service. Trailers are super short version of long form art. The best movies always have an intriguing open and expectations are set that there is a problem to be solved and throughout the movie, we are going to solve it. Movies leave a lot of open loops/questions. Well made movies close the loop at the end. When doing video, have bullet points, key phrases. Do practice runs. If you are going to write anything down for a video, write the beginning and the end. Goal - be finished speaking before they are finished listening. Find a good process for writing copy. Record yourself giving the presentation and have it transcribed. Show Links:  www.rayedwards.com  How To Write Copy That Sells on Amazon This episode was brought to you by The Catalyst Sale G.A.M.E. Plan. The G.A.M.E. Plan for goal-setting and execution is a proven system for clarifying goals and breaking them up in a way you can finally accomplish them. Click here to learn more. Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or [email protected] Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit