Product Led Revenue, Data, and Focusing on the Customer - with Breezy Beaumont - 298

My Catalyst this week is Breezy Beaumont - Head of Growth at Correlated. If you are wondering what PLG is, why it matters, and what should be thinking about when it comes to Product Led Growth - this episode is for you. Key Takeaways/Topics What is Product Led Growth 91% of SaaS companies are looking to invest more in PLG - impact on NRR & CAC PLG as a movement is putting things back in the hands of the enduser, the consumer. A PLG focus can help you align across the organization, product, sales, success, and marketing. There is a shift to cloud data warehouses - as a central source of data. It is important to have top level buy-in, all functions will feel it. The data tells the story.  Less of a gut feeling - because the data is there for you. True land and expand, while reducing churn. PLG is and it's impact is shifting how we think about sales, selling, and working with customers. Show Links Bi-Weekly - Product Led Revenue - Peer Discussion Breezy on LinkedIn Correlated Execute Better. Start getting the right things done, in the right order, and grow your business. http://catalystsale.com/game Connect with Mike Mike Simmons Catalyst Sale