Intention, Focus and Lessons Learned in Building a Business with Guest Amanda Goetz - 210

In this episode, Mike and Amanda Goetz have a great conversation about intention, focus, lessons learned in building a business, joining a business and starting over. Amanda is the VP of Marketing at The Knot and Founder of a new side gig.  Questions Answered: What drove you to start building out a side business? How do you keep things straight? How did you start to get comfortable with saying no to things? What compelled you to go out and raise money this time? How do you say no to people? How do you deal with the pain, conflict and challenges? Why do we struggle with transparency? What does community mean to you? How do we overcome not wanting to be self-promotional? Key Takeaways: Ask everyday, how am I going to approach this day and what does success look like Don’t believe in “mommy guilt” Whatever I am doing in this moment gets my full attention. Focus and Finish Your defense is your email. Not every email needs an immediate response. Your offense is when you are in control of what you are doing. In the absence of information, people spin and they ask a lot of questions. I believe in pro-active communication. When people don’t have a true North Star, that’s when you get unnecessary emails. Experience is the best teacher. You have to do applications of these things. When it comes to saying no to business relationships, I think a lot about where it needs to start and it needs to start with knowing yourself. It’s ok to acknowledge highs and lows and talk about those openly. Someone has to be brave enough to go first. This creates a foundation of trust and further vulnerability. Community means to me people who found connection through usually highs or lows. Brands that try to be everything to everyone end up being nothing to anyone. Self-promotion is very different than stating your thoughts. Put your thoughts into the world. You have to bet on yourself before other people will.  Show Links:  Amanda on Twitter Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or [email protected] Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit