Design for User Experience - 168

Design with User Experience in Mind On this episode, Mike and Jody discuss user experience and designing with the user in mind. Questions Answered: Where are some areas that we may have designed without thinking about the user experience? How do we identify where we can improve our approach to designing for the end user experience? Key Takeaways: If you empathize with the user, put yourself in their shoes, you can identify so many challenges that you may not have considered. We get so focused on the outcome that we forget what the journey looks like and the experience that the customer goes through. User experience testing is so important. A mistake we make is sometimes we look at the problem through the wrong lens. Embrace and engage in the operation. Listen with intention to understand. The only way to overcome blind spots is to shift perspective. If you can reduce the amount of friction your customer goes through, you can create experiences that are significantly better than your competition. Show Links: Design of Everyday Things Pictures of the Honda Pilot battery compartment Thank You  Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course