Customer Churn - 32

Listener Question - Customer Churn    Churn is inevitable.  It should be considered in your business planning, as it is something most organizations experience on a monthly basis.   What if you are a rep though, and something happens beyond your control?   How do you get things back on track?   What happens if you need to take one step backward in order to move things forward? Let's say you are an Account Manager or Customer Success Manager, and you find that the Account Executive over promised, now you are under delivering.  Or, maybe the customer's perspective of what they purchased has changed.  Maybe you are dealing with a new decision maker, or there is a disconnect between the original decision maker and the team tasked with implementing.   At Catalyst Sale, we are focused on the long game.  This week a listener question draws attention to the things that happen beyond your control, and when it makes sense to recommend that a client reduces their investment with your organization. We also review why it is important to factor in churn as you work through your budget planning process, and when is the right time to discuss it.  Catalyst Sale Sales is a Thinking Process. Qualification, Fit, and Feasibility are core components of our sales process.  You can learn more about Catalyst Sale via our website. or by following us on LinkedIn, Twitter, & the Catalyst Sale Website.