Break Your Routine, Testing, and Specialization with Guest Gaetano DiNardi - 152

Break Your Routine, Testing, and Specialization with Gaetano DiNardi This week Gaetano DiNardi joins me on the podcast.  This episode has a couple of guys with NY roots, so don't listen to it with the kids in the car. We cover a lot of ground in this podcast, including testing, what works, pushing boundaries, and getting out of your comfort zone.  I hope you enjoy the conversation as much as I did. Questions Addressed Why is it important to break your routine? What are some mistakes early-stage companies make? What's wrong with generalization? What is the risk of CEO intuition? What can we learn from the HBR Milkshake Story? How does Storytelling play into Sales & Marketing? What are some common mistakes sales orgs make when they pitch you? How does the creative process apply to business? Key Takeaways Break your routine - Business, personal, step out of your comfort zone Getting comfortable asking for help Bande  a paisa Early-stage mistakes - Product messaging fit Product channel fit Specialize - No generalists Scope creep is real. Risk of CEO intuition - Bias is real Connect the gaps between real-world and CEO visionary world. "Jobs to be Done" Framework Milkshake example - keep their car clean Drill deep into the problem There is always a deeper reason why Get to the root of the problem Know what your customer cares about Start at the end Future state Transition The story does not need to be long & drawn out Allow visualization Four Parts - Beginning, Gap, Future State, & End Symptoms are not actual problems - Know the difference  Marketing automation does not work for sales Good methods… Show me you know me Skip the BS Get back to blocking and tackling, do the work. The creative process in business. Start with a formula Question based Know the bars, verse, and tempo Show Links Nextiva Gaetano - LinkedIn Gaetano - Twitter Gaetano's Website Call To Action How will you challenge the status quo and break your routine?  Let Us Know. Thank You  Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit Demystifying Sales - Sales for Non-Sales Professionals ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  Sales is a Thinking Process.