Social media: four questions that will help you stop wasting time and start driving impacts online

In this week's episode, Mark discusses four questions that can help you develop a social media strategy that can efficiently drive impact from your research. You don't have to write anything down - if you can answer these four questions in your head, you've got yourself a social media strategy. Mark provides a worked example of answers to the four questions, and shows how he used them to develop a LinkedIn strategy for a research impact that drove real-world​ impacts.