How to create a positive research impact culture in your group

This week Mark looks at emerging evidence that the impact agenda is creating institutional cultures that can lead to unintended negative outcomes. What are the motivational levers we can use to inspire colleagues to engage with impact for diverse and healthy reasons, and what mix of extrinsic incentives should accompany such a bottom-up and empathic approach to creating an impact culture? Mark defines three elements of an impact culture and asks practical questions that can enable you to characterize​ the impact culture of your own group, and decide what strengths you can build on and the things you might want to do differently.