Episode 5: The research that underpins your impact culture

In the first of four episodes that include audio chapters from his new book, Impact Culture, Mark introduces the first of four components of a healthy impact culture: rigorous, ethical and action-oriented research. In the introduction, he discusses some of the common ethical traps researchers inadvertently fall into when attempting to generate impact from their research. In the chapter that follows, he uses the poet John Keats' creative process to explain how researchers can generate original ideas that can solve real-world problems, and the episode concludes with practical ideas to transform your research so it can underpin impact.Follow Mark at @fasttrackimpact and @profmarkreed or on LinkedIn.Impact Culture is released as a paperback, e-book and audio book on 25th March 2022. Be the first to find out how to join the launch team and get an exclusive signed copy over a month before the rest of the world by joining the Fast Track Impact mailing list.