Marketing FAIL: How I made 120,000 Anglers Angry

Andy Green shares his biggest professional mistake from his time as deputy head of PR at Yorkshire Water, when he inadvertently angered 120,000 anglers by running a competition featuring a photo that violated pike fishing ethics. 😱 • Angling Times (circulation 120,000) ran a front-page headline: "Anglers in fury over YW competition" • The fundamental rule in pike fishing is to catch, photograph, and then release the fish Key lesson: When dealing with specialist subjects you're unfamil...