EP 78: From Zero Clients to LinkedIn Success: Sarah Clay’s Lockdown Marketing Fail

For Sarah Clay, that nightmare became her big break. Pre-pandemic, she was running a social media agency for hospitality brands. Then lockdown hit, and in the space of a week her market evaporated. Instead of wallowing, she made a bold pivot into LinkedIn training. That’s when she spotted the goldmine nobody was talking about: employee advocacy. Get your people talking about your brand on their own profiles, and you’ll see up to 561% more engagement than a company page ever gets (LinkedIn’s o...