EP 71: The Future of Chocolate Is Hidden in Volcanic Soil

Embracing Marketing Mistakes - Un podcast de Prohibition PR

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Ever wondered what makes truly exceptional chocolate? The secret might be sitting right beneath its roots - volcanic soil. Tamsin Daniel, Head of Marketing at Firetree Chocolate, takes us on a fascinating journey through the world of premium chocolate production, revealing how cocoa grown in the nutrient-rich volcanic soils of remote islands creates distinctively complex flavour profiles that chocolate lovers are increasingly willing to pay premium prices for. What makes Firetree's approach p...

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