EP 59: Why Your PR ROI is Failing – And How to Fix It

Are you measuring PR ROI all wrong? If you’re relying on outdated metrics like AVEs or vanity impressions, you could be missing the real value of your PR efforts—and losing budget because of it. In this episode, we break down the biggest mistakes brands make when tracking PR success, why traditional measurement methods fail, and what smarter marketers are doing instead. Learn how to prove PR’s impact in a way that actually matters to decision-makers, secure more budget, and align your efforts...