(Part 2) The Ultimate Custom DTC Dashboard with Tyson Drake

In this episode, Tyson, an expert in dashboard integration and a fractional CMO, continues to shed light on how to align your dashboard data with your CFO's PNL for an accurate, real-time view of your net profit. He stresses the importance of transparency, real-time profitability decisions, and why traditional PNL cycles may not be up to the task. We're getting into the nitty-gritty of dashboard details, including the significance of daily changes, gross sales funnels in Shopify, and the int...