Fusing Tech and Marketing With Outway's Taylor Fraser.

[00:02:20] Rob and I met, clicked, and started working together. [00:05:46] Entrepreneur struggled, then learned coding, excelled. [00:09:06] Interesting take on leveraging Shopify's technology. [00:12:12] Used meta fields, learned about meta objects. Querying and displaying appropriate descriptions. Adding complicated tech features section with many images. [00:13:13] No actual words coded. Image used instead. Indexed incorrectly for SEO. Organized sock data with meta fields. [00:19:02] Clea...