“Helping our non-EA friends give effectively: Update on Karoteno” by Guillem Lajara🔸

TL;DR We are live: The Karoteno effective giving platform is now operational at karoteno.org. The Goal: A "normie-friendly" donation experience for Spanish speakers who find traditional EA analysis alienating. Action: Share this with your non-EA friends! We are also running a donation-matching campaign this December—please reach out if you’d like to help fund the matching pool. Introduction Hi everyone, A few months ago, I posted here about a project aiming to bridge the gap between effective giving and the general public in Spain. I’m happy to share that the technical and legal infrastructure is complete, and Karoteno is live. While this project is rooted in EA principles, our target audience is not the existing EA community. Instead, we are optimizing for "everyday" donors—people who want to do good but are often alienated by the heavy data analysis, jargon, or philosophical density found in our circles. Below, I outline the reasoning behind our approach, our current operational status, and details on how you can support our upcoming matching experiment. The Context: Why another platform? Those familiar with the Spanish effective giving landscape know that Ayuda Efectiva is already doing incredible work. So, why build Karoteno? The answer lies in broadening the funnel. [...] ---Outline:(00:12) TL;DR(00:44) Introduction(01:41) The Context: Why another platform?(02:30) Our Model: Emotion-fueled, Reason-driven(03:50) Current Status(04:16) The December Experiment: A Matching Campaign(05:04) How you can help --- First published: November 29th, 2025 Source: https://forum.effectivealtruism.org/posts/q32CxHTjKbvEKHkud/helping-our-non-ea-friends-give-effectively-update-on --- Narrated by TYPE III AUDIO. ---Images from the article:Apple Podcasts and Spotify do not show images in the episode description. Try Pocket Casts, or another podcast app.