DP 171: Congratulations on becoming a nonprofit communications director! Now what?

When RoiAnn Phillips became the communications director for HealthConnect One, a newly created position, she had some questions to work out. Namely, what will that mean for the organization? What value will this role bring? She joins Beth to discuss her new position and how she got there, even with an unconventional background as a theater major. They explore the questions you should be asking yourself about your organization, misconceptions about what marketing means, and more.