DP 154: Avoiding the Spam Filter

Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations - Un podcast de Beth Brodovsky

Are you struggling to reach your audience through email? Spencer Brooks from Brooks Digital joins in this week to talk about how your emails can be of value to your subscribers. He talks about what it takes to get your emails into people's inboxes and how to avoid the spam filter. For those dealing with low click-rates and high unsubscribe rates, he provides tips on how to clean up your list so that you are getting the best results that you can. He and Beth explore combining social media with email, how to reach a large audience effectively and much more.

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