DP 119: 50 Things You’d Do with a Marketing Grant

If you got a grant for marketing, what would you do first, and how would it make a difference in your capacity to do your work? That’s what Beth wants to know. In honor of her 50th birthday, she set out to get 50 responses from all different nonprofits and organizations to find out the answer. As the answers poured in, a theme emerged: a clear understanding among nonprofit marketers that you need both a strategy and execution. She explores how a grant would help in areas like branding, research and strategy, increasing awareness and much more.